Trying to get traffic from search engines? Great, that's just what I know how to do! Obviously I cannot reveal the entire search engine optimization process in just one e-mail, but let's start with where you should be placing your keywords.
Note: In the examples below, I am going to place a * (asterisk) in the html – some websites convert the html into a link automatically, so to avoid that...
1. Use Your Keywords in Text Links for ALL Links - Inbound and Outbound .
Here is an example of a text link:
<*a href="url">your link text with keyword<*/a>
Whether you are linking to pages within your site, or to pages outside your site, don't use graphics for your navigation links. Also try to include your best keywords in the link text that navigates to pages optimized for those keywords.
2. Use Your Keywords in the Page's Title Tag .
This is a title tag:
<*title> keywords in your title
Always make sure your keyword is included in this tag. Try to make your keyword or keyphrase the first word. Each page on your site should have its own title tag, with its own keyword.
3. Put Your Keyword in Your Description Tag . This is what a description tag looks like:
<*meta name="description" content="keyword in your description">
Try to include your keyword or keyphrase into the description at least once. Twice is better, but no more than that.
4. Even Though Most Engines Don't Care, Place Your Keywords in a Keywords Tag. <*meta name="keywords" content="some keywords">
Google no longer looks at this tag - nor do most of the other major engines - but it cannot hurt to put in a few keywords for those small, specialized engines that consider this tag additional relevant text on your page. Include your most important keyword for the page first. Then add a few related keywords or keyphrases. Most people separate them with commas, but you don't have to.
5. Make Sure You Use Your Keyword in Your Heading Tags.
This is an example of an Heading tag:
<*H1>keyword in your headline<*/H1>
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