In html, H tags are for "headers." They range in size from H1 (the largest) to H6 (the smallest). ALL H tags are given more weight than regular text. Bigger H sizes count more than smaller H sizes.
So be sure your keyword for that page appears in an H1 tag, an H2 tag, and an H3 tag on each page. Make sure your H1 tag appears as close to the top of the page as possible.
6. Put Your Keywords in Bold Text in Several Places on the Page . Here is the HTML for making text bold:
<*b>keyword in this phrase<*/b>
Bold text is given more weight than regular text by the search engines, so put your keyword into a boldface phrase once or twice on the page.
7. Use Your Keyword in Text Early - and Often .
Regular text is usually enclosed in a body tag (<body> </body> ) or a paragraph tag within the body tag. Here's an example of a paragraph tag:
<*p>Your keyword: that's what the page is about, so use that keyword in the first sentence of text on your page.<*/p>
Use your keyword once or twice in the first sentence of text. A good rule of thumb is to repeat the keyword two-three times in each paragraph. There are many opinions about exactly what your keyword density should be.
Shoot for about 3% of the text, perhaps more if your text is over 500 words. Or even better, and simpler - just use your keyword 2-4 times in each paragraph, and keep your paragraphs no longer than 5-6 lines each. Just don't overdo. Better to have slightly fewer keywords, and then tweak your page later, than to be penalized for keyword stuffing as soon as your site gets spidered.
It will not hurt, and may help, to throw in a related keyword once in each paragraph as well.
8. Use Your Keywords in Alt Tags .
Include your keyword in alt text for each image on your web page. This is the text that displays when you move your mouse over an image, as well as in speech synthesizers for the blind. Here is an example of an alt tag:
<*img src="url" alt="keyword in a phrase that describes the image">
There, those are all the places you should be placing your keywords! |
